Real Content, Real Results
When you publish content on your website or blog, you want to know it's actually making a difference. While ever-changing algorithms make it impossible to guarantee results, properly optimize content is bound to do just that. Here are a few examples of how our senior copywriter’s work has driven measurable growth.
Hardscapes Landing Page Rewrite
Impressions shot up nearly immediately after rewriting this clients Walkway and Driveway Design page. There are several reasons for this, including the improved introduction and well-structured, easily digestible sections. The content speaks to the client's brand and positions them as the professional choice.
New HVAC Landing Page
Since this page was published in January 2024, it got indexed almost immediately (a good sign for quality content), generated steady clicks, and has seen a sharp increase in impressions. These are exceptional numbers during the shoulder season for this client. And the average position of 9.4 in a competitive area is a huge win.
Home Page Rewrite
A new home page for this client went live in February 2024. Right away, there was a notable increase in both clicks and impressions. But to account for seasonality, the big mark of success is the massive increase in impressions year over year.
New Thermostat Blog Post
This blog post about resetting your thermostat focuses on Honeywell and Nest brands. It was indexed nearly immediately and pulled the fourth-highest clicks to the site for the month of February.
New HVAC Blog Post
This blog post was indexed almost immediately after being published. The content generated over 1,000 impressions and 13 clicks. That's a lot for a small HVAC company!
New Garage Door Blog Post
This blog was slow and steady. Published mid-April 2024, the content soon began generating clicks and impressions and didn't stop. Since publishing, it has generated 260 clicks and over 36,000 impressions. This single blog did numbers for the brand reputation and general traffic to the website, and it positioned the client as an authority on the subject.